Research to study the myriad of "urban characters", basically describing and comparing ethnicity, or rather multiethnicity, the diversity of peoples.
"The relation between ethnology and ethnography on the one hand and anthropology on the other is complicated. ...anthropology was elevated to the status of an umbrella science, ethnography and ethnology are now often considered subfields of (general) anthropology. In all cases the aim was to study peoples and nations (ethnos, in Greek; gens, in Latin) in whatever way these human groups should be defined, rather than the “manners and customs” that are usually regarded as the object of premodern sociocultural anthropology.".
"Ethnography and ethnology are related disciplines within the field of cultural anthropology. Cultural anthropology deals with all aspects of human culture from social to religious, to political, and beyond. Ethnography focuses on single cultures or specific structures within one culture, while ethnology is a study of the members and structures of cultures and of the relationship of members to their cultures. Ethnology is highly theory driven, using a comparative approach with the writings of ethnographers to search for commonalities that may underlie all cultures or human behaviors. In addition, ethnology takes a broad view, comparing cultures or looking at the deep history of a culture in order to explain why and how it functions as it does. In recent years..."
"...ethnography as the first stage in anthropological research, a methodology that involved observation and description and was primarily based on field research that focused on a single community. Likewise, ethnology was considered the next stage of the investigation in which ethnologists compared and contrasted different groups of people. The final stage of investigation, according to Lévi-Strauss, was aimed at using theory to find structural principles. ...ethnography, ethnology, and anthropology do not form three different disciplines but three stages, or three moments of time, in the same line of investigation, “and preference for one or another of these only means that attention is concentrated on one type of research, which can never exclude the other two"
About society, culture and individuals
Characteristics of individual people
Fragmentations of social life
Gender, age, race and ethnicity
Visual medium as ethnography (visual ethnography)
Human events may reflect multiple realities
Humanity and social life
Interactions between or among people
Methodological tool in social research
Study of human behaviour